Mostly,interesting things work better.Attractive things certainly shouldbe preferredover ugly ones.SaidTractinsky,”aesthetic preferences are culturally dependent.”However,there are also people who do not care about beauty.Art and aesthetics it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function and that belief is still common today.Aesthetics affect how easy something is to use.The emotional system changes how the cognitive system operate.Aesthetics would changes our emotional state,that would explain the mystery.Emotion was an ill-explored part of human psychology.Positive emotions are as importantas negative ones.Positive emotions are critical to learning,curiosity,and creative thought,and today research is turning toward this dimension.Human beings have evolved over millions of years to function effectively in the rich and complex environment of the world.The affective system also controls the muscles of the body and,through chemical neurotransmitters,changes how the brain function.The muscle actions get us ready to respond,but they also serve as signals to others we encounter.Between the three levels of processing is visceral,behavioral,and reflective.Each stage of design styles are different.The circuits foranalyzing and responding improved and becamemore sophisticated.The pleasure of using a good tool effectively,refers to the fellings accompanying skilled accomplishment and derives from the behavioral level.Focus also implies concentration upon the detail.It is very important for survival.Designer can get away with more if the product is fun and enjoyable.The design is meant to enhance some critical procedure or function say to enable control room operators to watch over a plant and solve problems as they arise.
The advantage human beings have over other animals is our powerful reflective level that enables us to overcome the dictates of the visceral,pure biological level.Various facial emotion and design.Visceral design is about the initial impact of a product,about its appearance,touch,and feel.Sophistication often brings with it a peculiar disdain for popular appeal.Personality theorists divide people along such dimensions as extraversion,agreeableness,conscientiousness,emotional stability,and openness.Most product categories is home appliances,shop or gardening tools,furniture,stationery goods,automobiles are manufactured and distributed differently across the world.Market segmentation is the marketing phrase used for this approach.Product designers and marketing executives know that wants can often be more powerful than needs in determining the success of a product.The behavioral design of many games revolves around powerful graphics and fast reflexes.Skill at operating the controls is one of the features distinguishing the beginning from the advanced player.The device that used to be specialized for the playing of video games takes on different appearances,depending upon its intended function.Flow is a motivating,captivating,addictive state.It can arise from transaction with valued things.Perhaps the objects that are the most intimate and direct are those that we construct ourselves,hence the popularity of home made crafts,furniture and art.The marvel of souvenir building is that the identical miniatyre sparks in each of us extravangantly different webs of remembrance.The power of personel photograph lies in its ability to transport the vewwer back in time to some socially relevant event.Personal photographs are mementos,reminders and social instruments,allowing memories to be shared across time,place and people.
One the most precious resources of the modern household is time,and the effort to take care of all those wonderful photographs defeats their value.The design challenge is to keep the virtues while removing the barrirs.Memories reflect our life experiences.One of the powerful ways to induce a positive sense of self is through a personel sense of accomplishment.A brand is a identifying mark,the symbol that represents a company and its products.Each of the three levels of design is visceral,behavioral and reflective.Its plays its part in shaping your experience.Each is a important as the others,but each requires a different approach by the designer.Visceral design is what nature does.we humans evolved to coexist in the environment of other humans,animals,plants,landscapes,weather and other natural phenomena.At the visceral level,physical features is look, feel ,and sound dominate.Visceral design is about initial reaction,it can be studied quite simply by putting people in front of a design and waiting for reaction. Effective visceral design requires the skills of the visual and graphic artist and the industrial engineer. Visceral design is all about immediate emotional impact.
Behavioral design is all about use. Appearance doesn’t really matter. Rationale does’t matter. In most behavioral design, Function comes first and foremost. The first step in good behavioral design is to understand just how people will use a product. Standard cylindrical batteries are excellent examples of poor behavioral design of a failure to understand the problems facing people who must figure out just which orientation is required for each device. The new design had numerous major enhancements to the product in both appearance and behavior. Visceral and behavioral design has proven to be a market success. Good behavioral design has to be a fundamental part of the design process from the very start .It cannot be adopted once the product has been completed .Behavioral design begins with understanding the user’s needs ,ideally derived by conducting studies of relevant behavior in homes, Schools ,places of work ,or wherever the product will actually be used .Reflective design covers a lot of territory .It is all about message ,about culture,and about the meaning of a product or its use .Examples of reflactive design is courtesy of time by design. The reflective value outweight the behavioral difficulties.Beauty comes from the reflective level.Beauty looks below the surface.Beauty comes from conscious reflection and experience.It is influenced by knowledge,learning and culture.Reflective level operations often determine a persons ‘s overall impression of a product.The reflective system is a claming influence.This is a safe ride.It is telling the rest of the body.The design had to have visceral appeal.It had to meet the behavioral objectives.Although reflective thought is the essence of great literatute and art,films and music,web sites and products,appealing to the intellect is no guarantee of success.The case is most easily made with respect to movies,but also applies to all design as well as to serious music,art,literature,drama and television.
No comments:
Post a Comment